Creating our Music Marketing Project consisted of multiple contributions. First, we had to research our case studies. Our case studies consisted of the history, artists, and groups of our two companies ''Big Machine'' and ''Mercury Records Nashville''. Additionally, we had to research the case studies of Dolly Parton and Flordia Georgia Line with ''Big Machine where we investigated their marketing strategies. We also researched the marketing strategies of Chris Stepleton and Luke Grimes associated with the ''Mercury Records Nashville'' company.
Next the brainstorming and planning of our music video first started off with creating our storyboard. Creating a storyboard was very resourceful and beneficial since it allowed us to organize our music video properly. Scenes, shots, and camera movement were all included in our storyboards, making our production process easier and coordinated. We decided to make a storyline music video where we would have one of our classmates represent the singer (our brand) and my other classmate and I would be the story the artist is singing about. The storyline genre is essential since we can represent '' a breakup song'' more thoroughly. Then we created our brand development process (located in a powerpoint presentation). The slides consisted of ''Marketing Trends'', ''Distribution Trends'', ''Overview of artist and target artist'', ''Outline of Campaign'', etc. This powerpoint is an essential to our project since it goes step by step of our marketing process of how we will strengthen our brand (artist- Heather Graham). This was a fun section in our project in my opinion since it gave insight on how real life companies might organize and process their ideas for their brands.
Production itself took only two days to create. This was a fun but challenging process. Acting the part of a distraught woman due to an ending of relationship in the present was entertaining while switching back to the happy times of the relationship in the past to contribute to the storyline music video. What was challenging was having to make adjustments and changes to make our film make sense and more intriguing. There was times where we were stuck on if the scene needed improving or changing but we came together as a group and decided accordingly. For example, during filming I came up with a marketing idea to create an own personal lipstick line associated with the artist and to include the lipstick in the music video. Therefore, when we filmed our classmate was singing she was wearing the signature ''red lipstick'' to market her new upcoming lipstick line.
Post production, editing came into place. Editing is very important and must be done correctly to make our music video look appealing and make it come together as a whole. Adding the scenes together at the right times is essential in order to match the singing of the song and the appropriate scenes that match the lyrics. Different filters of color is important in editing which can depict a different mood, time, and emotion in film. We used a dramatic filter to represent the past in which the relationship was happy whereas the rest of the film is dull in the depressing matter.
The Presentation our powerpoint consisted of us individually recording ourselves talking about each slide with more evidence that was not included in the powerpoint slides. We went more into depth about the topics and reveal more detailed information.
What I learned about this project was how to split up the sections more thoroughly, how to manage my time better and to be more creative. I think this will benefit me for the Cambridge Portfolio since I have learned to breakdown my assignment more properly with better time management. I lack good usage of time management where I feel a handful of teenagers lack as well and I feel that this has really taught me how to use my time more wisely along with my other group members. Additionally this project has enhanced my creativity skills.
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